About markup
This markup calculator takes your cost and the markup percentage you want to add, and returns the selling price, the profit and the resulting profit margin. Markup is the amount added to cost to set a price. It runs in your browser; nothing is uploaded.
How Markup works
The formula
Selling price = cost × (1 + markup ÷ 100). Profit = selling price − cost. Margin % = (profit ÷ selling price) × 100.
Worked example
Cost 60 with a 40% markup: price = 60 × (1 + 0.40) = 60 × 1.40 = 84. Profit = 84 − 60 = 24. Margin = 24 ÷ 84 = 28.6%. Notice the 40% markup produces a 28.6% margin — markup is always the larger number.
Common uses
- Set a selling price from cost
- Apply a markup percentage
- Convert markup into a price
- See the resulting margin
- Price retail or wholesale goods
- Quote jobs with a fixed markup
- Compare markup scenarios
- Check profit on a planned price
Frequently asked questions
How do I calculate selling price from markup?
Multiply the cost by (1 + markup ÷ 100). A 60 cost with 40% markup gives 84.
Is markup the same as margin?
No — markup is measured against cost, margin against the selling price. 40% markup = 28.6% margin.
What markup gives a 50 percent margin?
A 100% markup. To target a margin, divide cost by (1 − margin ÷ 100) instead.
Can I use any currency?
Yes — set the currency symbol; the maths is the same for any currency.
Is my data uploaded?
No — it calculates in your browser.
Is it free?
Yes, completely free.