About UTM campaign URLs
A UTM builder creates trackable campaign links by adding UTM parameters to a URL. Fill in the source, medium and campaign (and optional term and content), and it builds a tagged link that analytics tools like Google Analytics use to attribute traffic. It is essential for measuring which campaigns, emails and posts drive visits. It runs entirely in your browser.
How UTM Builder works
How to build a UTM link
- Enter your destination URL.
- Fill in the campaign source, medium and name (plus term and content if needed).
- Copy the generated tracking URL and use it in your campaign.
What the parameters mean
utm_source is where the traffic comes from (e.g. newsletter), utm_medium is the channel (e.g. email, cpc, social), and utm_campaign names the campaign. utm_term and utm_content add keyword and variant detail.
Best practices
Use lowercase, consistent names and avoid spaces so your analytics reports stay clean and easy to group.
UTM parameters at a glance
| Parameter | Meaning | Example |
|---|---|---|
| utm_source | Where the traffic comes from | newsletter |
| utm_medium | Marketing channel | |
| utm_campaign | Campaign name | spring_sale |
| utm_term | Paid-search keyword | running+shoes |
| utm_content | Creative / variant | header_link |
Common uses
- Track email campaign clicks
- Measure social media traffic
- Compare ad and channel performance
- Tag newsletter links
- Attribute conversions to campaigns
- Standardise campaign tagging
- A/B test creative with utm_content
- Report on marketing ROI
Frequently asked questions
How do I build a UTM link?
Enter your URL and the source, medium and campaign, then copy the generated tracking link.
What are UTM parameters?
Tags added to a URL (utm_source, utm_medium, utm_campaign, etc.) that analytics tools use to attribute traffic.
Which fields are required?
Source, medium and campaign are the core fields; term and content are optional.
Does it work with Google Analytics?
Yes — UTM parameters are the standard Google Analytics campaign format.
Should I use lowercase?
Yes — consistent lowercase names keep your reports clean and avoid duplicate entries.
Is anything uploaded?
No — the link is built entirely in your browser.
Can I shorten the final link?
You can paste the UTM link into any URL shortener afterwards.
Is it free?
Yes — completely free with no sign-up.