About schema markup (JSON-LD)
This generator creates JSON-LD structured-data markup for SEO. Pick a type — Article, Product, FAQ, Local Business, Organization or Event — fill in a simple form, and copy the schema.org script to add to your page. Structured data helps search engines understand your content and can unlock rich results. It runs in your browser.
How Schema Markup works
How to generate schema markup
- Choose the schema type that matches your page.
- Fill in the fields (title, price, address, and so on).
- Copy the JSON-LD <script> into your page <head> and validate it.
Why structured data matters
JSON-LD tells search engines exactly what your page is about — a product with a price and rating, an article with an author and date, or a business with an address. This can make your listing eligible for rich results like stars, prices and FAQs.
Validate before you ship
After adding the script, test it with Google Rich Results Test and the Schema Markup Validator to catch any missing required fields.
Common uses
- Add structured data for SEO
- Mark up products with price and rating
- Create FAQ schema for rich results
- Add LocalBusiness details
- Describe an organization or event
- Improve how pages appear in search
- Generate valid JSON-LD quickly
- Enable rich snippets
Frequently asked questions
What is schema markup?
Structured data (JSON-LD) that describes your page to search engines and can unlock rich results.
Where do I put the JSON-LD?
In the head of your page as a script type application/ld+json block.
Will it guarantee rich results?
No — it makes your page eligible, but Google decides when to show rich results.
Which types are supported?
Article, Product, FAQ, LocalBusiness, Organization and Event.
How do I check it is valid?
Use Google Rich Results Test or the Schema Markup Validator.
Is my data uploaded?
No — the markup is generated in your browser.
Can I use several types on one page?
Yes — add multiple JSON-LD scripts, one per type.
Is it free?
Yes — completely free with no sign-up.